When it comes to sending your clients, your buyers, or your fans the right message, the font you use can make or break your brand. Think of your font as the outfit that you put on your website: it communicates if you’re professional and modern or dated and messy. There are thousands of fonts out there and ready to be used—but not all of them are appropriate all of the time. Here are a few things to keep in mind when designing your website.

Different Fonts Communicate Different Messages

Is your business in a medical or technical field? Are you an entertainer or media personality? From e-commerce needs to security and accessibility, all aspects of your business must be taken into consideration when picking the right font for your website.

• Serif Fonts: Times, Georgia, Baskerville, Courier New
  • Considered to be more ‘traditional’ than the other font families, Serif fonts have “feet” at the edges of characters.
• Sans Serif Fonts: Arial, Futura, Lucida, Helvetica
  • Typically considered “cleaner” and as having a more modern aesthetic. They also don’t have “feet.”
• Script: Brush Script, Zapfino, Sign Painter, Snell Roundhand
  • Script or handwriting fonts are typically in cursive and can get highly stylized.
• Display Fonts: Team Spirit, Campfire, New Rocker, DS Moulin Rouge
  • Are decorative in nature and usually used to make some kind of announcement. Watch how you use these! A little goes a long way.

Establish a Consistent Font Hierarchy

Using fonts of different sizes can help you define the hierarchy of your website’s content in two different ways: size and color. By keeping in mind that the larger the font, the more attractive it is to your audience you can guide your audience to the most important information first. Similarly, can also use contrasting colors to bring attention to certain pages or headlines. Although display fonts should be used sparingly, combining a stylized font with standard serif or sans serif fonts can give a sophisticated and charming touch so some sites.

By differentiating the types of content you have on your website, you can silently help your viewers and customers understand your website while also streamlining their experience, which research shows as keeping people coming back.

While using different font colors and sizes can help improve the usability of your site, make sure to maintain some sense of consistency between the pages of your site as well. By establishing a cohesive and consistent font hierarchy across your website pages, you make it even easier for your audience to navigate.

Why Fuss with Fonts When You Don’t Have To?

At Mvestor Media, we have experienced design teams that have a working familiarity with how fonts can enhance and modernize your website. Check out our portfolio or contact us today to see which options are best for you!