If you are a business owner, the most important element of your website is content. Content is the foundation of any successful site. Without it, you have nothing to offer your visitors or potential customers. And without them being able to easily find what they are looking for on your site, they will bounce off […]
The workforce has been forever changed by COVID-19 – where we work, how we work, and perhaps even who we work with as marketing departments reorganize or shift priorities. Organizations may be faced with the reality that the same amount of work still needs to get done with fewer resources now. It’s been a real […]
We live in a world where we are always checking our social media for updates on our friends and family, and it is a perfect excuse to monitor our phone throughout the day. People are prone to discovering new places and items through their social media platforms, so it is essential you start your social […]
One minute you think you’ve got Google all figured out, and the next they push a change to their algorithm that blows your old strategy out of the water. It’s a fast-paced digital world that is dripping with content, so business owners who want to stay on top need to understand current trends and how […]
How is your target audience getting to your business? Nowadays, most people will not discover your company by coming to your brick-and-mortar shop, it will be through your website. Web development for your audience allows you to build the site to attract your customers with just the homepage. The web development process should allow you […]
Content creators have the superpower of creating engaging content to rank their websites on Google. But they can’t do it alone, which is why it is vital to stay up-to-date with the latest content marketing plugins and tools to fuel your posts to reach new heights. WordPress offers a variety of website plugins to […]
You need harmony when it comes to design a website with your company’s brand. The elements and themes of the website should flow and create “peace” with one another. Often, those elements can clash, resulting in brand dissonance. Find out some ways to create cohesion with your branding and avoid any confusion from your audience. […]
Your domain name is the unique address that helps identify your website on the Internet. Coming up with a memorable domain name is a challenging task for businesses, because it needs to be unique and meaningful to attract the right customers. Here are some tips that the Internet doesn’t want you to know to help […]
It is important to keep a client’s perspective in mind when designing a website, but you should keep them in mind even before you start the web design. Knowing what your audience is searching can be incorporated into your website for an adaptive web design. Web design basics demand a focus on who the customers […]
When you’re designing a new small business website, there are thousands of things to consider: From what you want your site to do to who your website is supposed to be speaking to, it’s essential you make sure your web design answers the needs of a target market—yours. How the Needs of Your Target Market […]